Freedom of expression: The power and peril of metaphor

Junker talks about the wise use of metaphors, which can grant public relations (PR) writers the power of insight, vividness and depth. However, he stresses that metaphors can undo that power--making one looks foolish and making his/her message look confusing, tiresome or even deceptive--when not the...

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Bibliographic Details
Published in:Public relations tactics 2011-02, Vol.18 (2), p.14
Main Author: Junker, Dave
Format: Article
Language:English
Subjects:
Language
Metaphor
Public relations
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Summary:Junker talks about the wise use of metaphors, which can grant public relations (PR) writers the power of insight, vividness and depth. However, he stresses that metaphors can undo that power--making one looks foolish and making his/her message look confusing, tiresome or even deceptive--when not they are not used wisely. Finally, he suggests that PR professionals should cultivate their skillful and wise use of metaphors, rather than trying to avoid them.
ISSN:1080-6792