Tough times call for sharp marketing

[...] your marketing--website, emails, ads, publicity, direct mail, whatever--is most effective when it makes clear how your product and/or service can solve someone's problem or improve their lives. Marketing pieces that lead with the company's name are a waste of money.

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Bibliographic Details
Published in:Fairfield County Business Journal 2011-03, Vol.47 (11), p.12
Main Author: Welch, Bill
Format: Article
Language:English
Subjects:
Marketing
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Summary:[...] your marketing--website, emails, ads, publicity, direct mail, whatever--is most effective when it makes clear how your product and/or service can solve someone's problem or improve their lives. Marketing pieces that lead with the company's name are a waste of money.
ISSN:0898-9818