Flack

When a panel of senior journalists were asked to describe their worst PR pitch stories at PRWeek's PR and the Media conference last Wednesday, the editor of BBC Radio ? Newsbeat Rod McKenzie rose to the bait. 'Is there anyone from ioYetis here?' he asked the shiftily silent room. ...

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Bibliographic Details
Published in:PR Week 2010, p.36
Format: Newsletterarticle
Language:English
Subjects:
Advertising agencies
Airlines
Animal welfare
Anniversaries
Art exhibits
Banking industry
Buildings and facilities
Celebrities
Charities
Christmas
Consulting services
Councils
Elitism
Fashion designers
Ferries
Finance
Fund raising
Lobbying
Lobbyists
Maternity & paternity leaves
Motion picture directors & producers
Music festivals
Musical instruments
Nominations
Online services
Planning
Prostate cancer
Public relations agencies
Riots
Rites, ceremonies and celebrations
Services
Soccer
Social aspects
Social networks
Tournaments & championships
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Summary:When a panel of senior journalists were asked to describe their worst PR pitch stories at PRWeek's PR and the Media conference last Wednesday, the editor of BBC Radio ? Newsbeat Rod McKenzie rose to the bait. 'Is there anyone from ioYetis here?' he asked the shiftily silent room. 'Good,' he quipped, before holding up and reading excerpts from a three-page press release he had received that morning.. .But was this actually the'week ofTwitter hell' for PR professionals?
ISSN:0267-6087