System Builders Embrace Tablets

It's not just the major OEMs that are getting into the tablet PC market--custom system builders and boutique PC makers are also embracing the trend and carving out their own niches in the suddenly crowded tablet game. Whereas custom notebooks presented serious challenges to system builders more...

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Bibliographic Details
Published in:CRNtech 2011-06 (48), p.8
Main Author: Wright, Rob
Format: Article
Language:English
Subjects:
Computer industry
OEM
Operating systems
Portable computers
Trends
Value added resellers
Velocity
Online Access:Get full text
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Summary:It's not just the major OEMs that are getting into the tablet PC market--custom system builders and boutique PC makers are also embracing the trend and carving out their own niches in the suddenly crowded tablet game. Whereas custom notebooks presented serious challenges to system builders more than a decade ago--components were hard to come by, and prices were high--the tablet has so far been the complete opposite; boutique computer makers have been able to quickly add tablets, slates and combination devices to their product lines and are already starting to see success, despite the intense competition from larger OEMs such as Apple, Samsung and Dell. "We launched our first convertible tablet notebook in 2008 so we've been in the space for a long time," said Erik Stromquist, COO of CTL Corp. in Portland, Ore. "For us, getting into the tablet business wasn't a huge challenge because we have good relationships with our suppliers."
ISSN:1935-5211