SELLING POWER: The cult of service

You should differentiate between the punctuality and accuracy of your bookings and information flow - and real service. Instead of thinking "what do I need to do to sell?" you should be thinking "what does this client value?"

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Bibliographic Details
Published in:TTG, Travel Trade Gazette, U.K. and Ireland Travel Trade Gazette, U.K. and Ireland, 2011-08, p.32
Main Author: Kaufman, Ron
Format: Article
Language:English
Subjects:
Customer relations
Customer satisfaction
Customer services
Holidays
Influence
Market strategy
Sales management
Social aspects
Travel agencies
Travel industry
Online Access:Get full text
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Description
Summary:You should differentiate between the punctuality and accuracy of your bookings and information flow - and real service. Instead of thinking "what do I need to do to sell?" you should be thinking "what does this client value?"
ISSN:0262-4397