NATIONAL PETROLEUM NEWS' 100th ANNIVERSARY

"The Sixties" are historically known as an uproarious time for the US, with the Vietnam War, the anti-war movement, the Civil Rights Act and struggle, the rise of feminism and numerous riots around the country. In stark contrast, however, the period for the petroleum industry was relativel...

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Bibliographic Details
Published in:NPN, National Petroleum News National Petroleum News, 2009-07, Vol.101 (6), p.14
Main Author: Reschke, Debra
Format: Article
Language:English
Subjects:
Brands
Civil Rights Act 1964-US
Decades
Petroleum industry
Petroleum marketers
Trends
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Summary:"The Sixties" are historically known as an uproarious time for the US, with the Vietnam War, the anti-war movement, the Civil Rights Act and struggle, the rise of feminism and numerous riots around the country. In stark contrast, however, the period for the petroleum industry was relatively calm, with the major oil companies experiencing a kind of a golden era. In hindsight, the decade set the stage for some of what would prove to be important trends in petroleum retailing and marketing for years to come. Throughout the decade, major oil companies strengthened their brands and took their previously regional stations nationwide. With more petroleum players entering the market, many existing companies started to merge, including Pure Oil and Union Oil in July 1965, which helped to spread the Union 76 corporate trademark, as noted in the June 1967 NPN article "Union 76' Goes Nationwide." The petroleum industry escaped most of the 1960s unscathed, with mostly expansive endeavors to show for it.
ISSN:0149-5267