Take the Widest View: GE's Gary Sheffer on Creating Culture

Ostrowski interviews Gary Sheffer, vice president of communications and public affairs at General Electric, about the important role that culture plays in building and enhancing GE's brand and its stockholder value. Among other things, Sheffer talks about how GE builds a strong culture within i...

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Bibliographic Details
Published in:The public relations strategist 2011-10, Vol.17 (3), p.35
Main Author: Auffermann, Kyra
Format: Article
Language:English
Subjects:
Brands
Corporate culture
Executives
Public relations
Sheffer, Gary
Online Access:Get full text
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Summary:Ostrowski interviews Gary Sheffer, vice president of communications and public affairs at General Electric, about the important role that culture plays in building and enhancing GE's brand and its stockholder value. Among other things, Sheffer talks about how GE builds a strong culture within its brands, and how employee communications programs can make a "business case" for public relations.
ISSN:1082-9113