Revlon Saturates 2012 Ads With Color

Revlon's 2012 color cosmetics lineup includes a number of innovations, including PhotoReady Airbrush Mousse, PhotoReady 3D Volume Mascara, ColorStay 16 Hour Eyeshadow, ColorStay Creme Gel, ColorBurst Lip Butter and ColorStay Longwear Nail Enamel. But a new TV and print campaign, breaking in mid...

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Bibliographic Details
Published in:WWD 2011-12, Vol.202 (130), p.5
Main Author: Nagel, Andrea
Format: Article
Language:English
Subjects:
Advertising campaigns
Color
Cosmetics
Cosmetics industry
Enamel
Marketing
Toiletries industry
Online Access:Get full text
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Summary:Revlon's 2012 color cosmetics lineup includes a number of innovations, including PhotoReady Airbrush Mousse, PhotoReady 3D Volume Mascara, ColorStay 16 Hour Eyeshadow, ColorStay Creme Gel, ColorBurst Lip Butter and ColorStay Longwear Nail Enamel. But a new TV and print campaign, breaking in mid-January, looks to deliver these on a fresh platform.
ISSN:0149-5380