MY LIFE IN ADVERTISING

In an interview, Tracey Follows, head of planning, VCCP, talked about her life in advertising. According to Follows, the campaign she's most proud of working on is One2One's "Life is made of One2Ones", a brilliant repositioning campaign dramatizing the ups and downs of life, invo...

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Bibliographic Details
Published in:Campaign 2011-12, p.17
Main Author: Lace, Garry
Format: Article
Language:English
Subjects:
Advertising
Advertising agencies
Advertising campaigns
Bonner, Daniel
Careers
Celebrities
Chief executive officers
Comic books
Dundas, Kevin
Executives
Follows, Tracey
Fox, Nick
Harris, Tony
Hindmarsh, Carrie
Jameson, Lucy
Kolbusz, David
Lace, Garry
Mahoney, Mick
Mawdsley, Craig
McCarthy, Enda
Motorcycles
Nwosu, Enyi
Pandas
Personal profiles
Rezvani, Ida
Service introduction
Tindall, Justin
Torode, Amelia
Trott, Dave
Tullo, Paul
Woodford, Stephen
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Summary:In an interview, Tracey Follows, head of planning, VCCP, talked about her life in advertising. According to Follows, the campaign she's most proud of working on is One2One's "Life is made of One2Ones", a brilliant repositioning campaign dramatizing the ups and downs of life, involving a two-week television shoot in Hollywood with Steve Reeves and a one-week shoot in West Kensington with Nadav Kander. The best moment of her career so far is winning the O2 digital pitch -- because of the great brand ideas the team developed that will make for exciting times ahead.
ISSN:0008-2309