Action Tendency Emotions Evoked by Memorable Breast Cancer Messages and Their Association With Prevention and Detection Behaviors

Memorable messages about breast cancer sent by different sources, such as friends and family members, were analyzed for the action tendency emotions that they evoked. Negative emotions of fear, sadness, and anger, and positive emotions of hope and relief were analyzed for their associations with pre...

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Bibliographic Details
Published in:Health communication 2010-12, Vol.25 (8), p.737-746
Main Authors: Smith, Sandi W., Hamel, Lauren M., Kotowski, Michael R., Nazione, Samantha, LaPlante, Carolyn, Atkin, Charles K., Stohl, Cynthia, Skubisz, Christine
Format: Article
Language:English
Subjects:
Breast cancer
Breast Neoplasms - diagnosis
Breast Neoplasms - prevention & control
Breast Neoplasms - psychology
Detection
Disease prevention
Emotions
Female
Friends
Health behavior
Health Communication - methods
Health Knowledge, Attitudes, Practice
Humans
Mental Recall
Persuasive Communication
Prevention
Relief
Social support
United States
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Summary:Memorable messages about breast cancer sent by different sources, such as friends and family members, were analyzed for the action tendency emotions that they evoked. Negative emotions of fear, sadness, and anger, and positive emotions of hope and relief were analyzed for their associations with prevention and detection breast cancer behaviors. Messages that evoked fear were significantly more likely to be associated with detection behaviors, whereas messages that evoked relief were significantly less likely to be associated with detection behaviors than messages that did not evoke these emotions. These results are consistent with control theory and also show that friends and family are important sources of memorable messages about breast cancer.
ISSN:1041-0236
1532-7027
DOI:10.1080/10410236.2010.521916