Establishing and Adhering to Sexual Consent: The Association between Reading Magazines and College Students' Sexual Consent Negotiation

Content analyses have cataloged the sexual scripts present in magazines largely because of their perceived value to readers and their potential role as sex educators. Although it is generally agreed that magazines have the potential to influence sexual attitudes and behavioral intentions, the effect...

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Bibliographic Details
Published in:The Journal of sex research 2014-04, Vol.51 (3), p.280-290
Main Authors: Hust, Stacey J. T., Marett, Emily Garrigues, Ren, Chunbo, Adams, Paula M., Willoughby, Jessica F., Lei, Ming, Ran, Weina, Norman, Cassie
Format: Article
Language:English
Subjects:
Adolescent
Adult
Consent
Female
Humans
Interpersonal Relations
Male
Mass media
Negotiating - psychology
Negotiation
Periodicals as Topic
Scripts
Sexual Behavior - psychology
Sexual behaviour
Students - psychology
Undergraduate students
Universities
Young Adult
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Summary:Content analyses have cataloged the sexual scripts present in magazines largely because of their perceived value to readers and their potential role as sex educators. Although it is generally agreed that magazines have the potential to influence sexual attitudes and behavioral intentions, the effects of this medium are not as frequently researched as are other forms of media. The current study tested whether exposure to magazines was associated with intentions related to sexual consent negotiation. A survey of 313 college students indicated that exposure to men's magazines was significantly associated with lower intentions to seek sexual consent and lower intentions to adhere to decisions about sexual consent. In contrast, exposure to women's magazines was significantly associated with greater intentions to refuse unwanted sexual activity. Overall, the findings of this study further reinforce the critical need for responsible and realistic portrayals of sex in entertainment media, specifically magazines.
ISSN:0022-4499
1559-8519
DOI:10.1080/00224499.2012.727914