Mental Health Discourses on Twitter during Mental Health Awareness Week

Promoting health-related campaigns on Twitter has increasingly become a world-wide choice to raise awareness and disseminate health information. Data retrieved from Twitter are now being used to explore how users express their views, attitudes and personal experiences of health-related issues. We fo...

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Bibliographic Details
Published in:Issues in mental health nursing 2021-05, Vol.42 (5), p.437-450
Main Authors: Makita, Meiko, Mas-Bleda, Amalia, Morris, Scott, Thelwall, Mike
Format: Article
Language:English
Subjects:
Advocacy
Campaigns
Discourses
Health education
Health information
Health promotion
Mental disorders
Mental health
Mental health care
Nursing
Personal experiences
Social networks
Stigma
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Summary:Promoting health-related campaigns on Twitter has increasingly become a world-wide choice to raise awareness and disseminate health information. Data retrieved from Twitter are now being used to explore how users express their views, attitudes and personal experiences of health-related issues. We focused on Twitter discourse reproduced during Mental Health Awareness Week 2017 by examining 1,200 tweets containing the keywords 'mental health', 'mental illness', 'mental disorders' and '#MHAW'. The analysis revealed 'awareness and advocacy', 'stigmatization', and 'personal experience of mental health/illness' as the central discourses within the sample. The article concludes with some recommendations for future research on digitally-mediated health communication.
ISSN:0161-2840
1096-4673
DOI:10.1080/01612840.2020.1814914