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Machine Learning as a Model for Cultural Learning: Teaching an Algorithm What it Means to be Fat

Public culture is a powerful source of cognitive socialization; for example, media language is full of meanings about body weight. Yet it remains unclear how individuals process meanings in public culture. We suggest that schema learning is a core mechanism by which public culture becomes personal c...

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Bibliographic Details
Published in:Sociological methods & research 2022-11, Vol.51 (4), p.1484-1539
Main Authors: Arseniev-Koehler, Alina, Foster, Jacob G.
Format: Article
Language:English
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Summary:Public culture is a powerful source of cognitive socialization; for example, media language is full of meanings about body weight. Yet it remains unclear how individuals process meanings in public culture. We suggest that schema learning is a core mechanism by which public culture becomes personal culture. We propose that a burgeoning approach in computational text analysis – neural word embeddings – can be interpreted as a formal model for cultural learning. Embeddings allow us to empirically model schema learning and activation from natural language data. We illustrate our approach by extracting four lower-order schemas from news articles: the gender, moral, health, and class meanings of body weight. Using these lower-order schemas we quantify how words about body weight “fill in the blanks” about gender, morality, health, and class. Our findings reinforce ongoing concerns that machine-learning models (e.g., of natural language) can encode and reproduce harmful human biases.
ISSN:0049-1241
1552-8294
DOI:10.1177/00491241221122603