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Not only do youth music events provide direct access to a primary target market for tobacco companies, but they also allow the marketers to build brand images by associating their brands with youth popular culture.

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Bibliographic Details
Published in:Tobacco control 2005-12, Vol.14 (6), p.430-430
Main Authors: Jalleh, G, Donovan, R J, Stewart, S, Sullivan, D
Format: Article
Language:English
Subjects:
Adolescent
Advertising
Advertising as Topic
Advertising restrictions
Anti smoking movements
Australia
Brands
Business structures
Cigarette smoking
Cigarettes
Humans
Letter
LETTERS
Marketing - methods
Music festivals
Public health
Smoking - psychology
Target markets
Tobacco
Tobacco Industry
Tobacco products
Young adults
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Description
Summary:Not only do youth music events provide direct access to a primary target market for tobacco companies, but they also allow the marketers to build brand images by associating their brands with youth popular culture.
ISSN:0964-4563
1468-3318
DOI:10.1136/tc.2005.013664