Changes in youth cigarette use following the dismantling of an antitobacco media campaign in Florida

We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampa...

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Bibliographic Details
Published in:Preventing chronic disease 2010-05, Vol.7 (3), p.A65-A65
Main Authors: Dietz, Noella A, Westphal, Lori, Arheart, Kris L, Lee, David J, Huang, Youjie, Sly, David F, Davila, Evelyn
Format: Article
Language:English
Subjects:
Adolescent
Advertising as Topic
Attitude to Health
Brief
Child
Cross-Sectional Studies
Female
Florida - epidemiology
Health Promotion - organization & administration
Humans
Male
Prevalence
Retrospective Studies
Smoking - epidemiology
Smoking - trends
Smoking Prevention
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Summary:We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampaign surveys were completed in 2004 and 2006 (each n approximately 1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first postcampaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.
ISSN:1545-1151