New marketing strategies utilizing PACS/teleradiology

A picture archiving and communication systems (PACS)/teleradiology institution has a competitive advantage in the delivery of ambulatory services. This advantage must be marketed to referring physicians. The external marketing strategies include in-office review stations for offsite referring physic...

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Bibliographic Details
Published in:Journal of digital imaging 1998-08, Vol.11 (S1), p.238-238
Main Author: Templeton, Philip A
Format: Article
Language:English
Subjects:
Cost effectiveness
Digital communication systems
Digital image storage
Imaging systems
Marketing
PACS Mini-Track Session
Personal computers
Radiology
Online Access:Get full text
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Summary:A picture archiving and communication systems (PACS)/teleradiology institution has a competitive advantage in the delivery of ambulatory services. This advantage must be marketed to referring physicians. The external marketing strategies include in-office review stations for offsite referring physician practices and connection to desk top personal computer for individual referring physicians. As a managed care or radiology network marketing tool, PACS is a technological innovator raising the standard on quality and technology while reducing costs.
ISSN:0897-1889
1618-727X
DOI:10.1007/BF03168329