Advertising campaign on a major internet search engine to promote colorectal cancer screening

To attract Internet users to an educational Web site on colorectal cancer, the US Centers for Disease Control and Prevention (CDC) posted advertisements on Yahoo!, an Internet search engine. The campaign generated more than 20,000 visits to the SFL (Screen for Life: National Colorectal Cancer Action...

Full description

Saved in:
Bibliographic Details
Published in:BMJ 2004-05, Vol.328 (7449), p.1179-1180
Main Authors: Cooper, Crystale Purvis, Williams, Kymber N, Carey, Kathleen A, Fowler, Cameron S, Frank, Marcus, Gelb, Cynthia A
Format: Article
Language:English
Subjects:
Advertising
Advertising as Topic - economics
Advertising as Topic - methods
Advertising campaigns
Biological and medical sciences
Cancer screening
Colorectal cancer
Colorectal Neoplasms - economics
Colorectal Neoplasms - prevention & control
Costs and Cost Analysis
Gastroenterology. Liver. Pancreas. Abdomen
General aspects
Health Promotion - methods
Humans
Hyperlinks
Information in Practice
Internet
Internet - economics
Mass Screening - economics
Mass Screening - organization & administration
Medical sciences
Medical screening
Online advertising
Preventive medicine
Promotion
Public service announcements
Screening
Search engines
Stomach. Duodenum. Small intestine. Colon. Rectum. Anus
Total costs
Tumors
United States
Web sites
Websites
Yahoo
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:To attract Internet users to an educational Web site on colorectal cancer, the US Centers for Disease Control and Prevention (CDC) posted advertisements on Yahoo!, an Internet search engine. The campaign generated more than 20,000 visits to the SFL (Screen for Life: National Colorectal Cancer Action Campaign) Web site.
ISSN:0959-8138
0959-8146
0959-535X
1468-5833
1756-1833
DOI:10.1136/bmj.328.7449.1179