Nutrition recommendations and the Children's Food and Beverage Advertising Initiative's 2014 approved food and beverage product list

We compare the Children's Food and Beverage Advertising Initiative's (CFBAI's) April 2014 list of food and beverage products approved to be advertised on children's television programs with the federal Interagency Working Group's nutrition recommendations for such advertised...

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Bibliographic Details
Published in:Preventing chronic disease 2015-04, Vol.12, p.E53-E53, Article 140472
Main Authors: Schermbeck, Rebecca M, Powell, Lisa M
Format: Article
Language:English
Subjects:
Advertising as Topic - standards
Beverages - standards
Beverages - statistics & numerical data
Brief
Child
Child Nutrition Sciences
Dietary Sucrose
Fast Foods
Fatty Acids
Food Industry - standards
Food Industry - statistics & numerical data
Food Labeling
Health Promotion - methods
Humans
Interinstitutional Relations
Nutrition Policy
Nutritive Value
Recommended Dietary Allowances
Social Marketing
Sodium, Dietary
Television
Trans Fatty Acids
United States
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Summary:We compare the Children's Food and Beverage Advertising Initiative's (CFBAI's) April 2014 list of food and beverage products approved to be advertised on children's television programs with the federal Interagency Working Group's nutrition recommendations for such advertised products. Products were assessed by using the nutrients to limit (saturated fat, trans fat, sugar, and sodium) component of the Interagency Working Group's recommendations. Fifty-three percent of the listed products did not meet the nutrition recommendations and, therefore, were ineligible to be advertised. We recommend continued monitoring of food and beverage products marketed to children.
ISSN:1545-1151
1545-1151
DOI:10.5888/pcd12.140472