E-cigarette advertising exposure and implicit attitudes among young adult non-smokers

Highlights • Social enhancement appeal in e-cigarette ads may promote openness to use e-cigarettes. • E-cigarette ads may subliminally influence non-smoking young adults’ attitudes. • Implicit attitude measures may validly assess automatic attitudes toward e-cigarettes.

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Bibliographic Details
Published in:Drug and alcohol dependence 2016-06, Vol.163, p.134-140
Main Authors: Pokhrel, Pallav, Fagan, Pebbles, Herzog, Thaddeus A, Chen, Qimei, Muranaka, Nicholas, Kehl, Lisa, Unger, Jennifer B
Format: Article
Language:English
Subjects:
Adolescent
Adult
Advertising
Advertising as Topic - statistics & numerical data
Attitude
E-cigarette
Electronic Nicotine Delivery Systems
Female
Harm Reduction
Humans
Implicit attitudes
Male
Psychiatry
Smoking - psychology
Social Environment
Socioeconomic Factors
Young Adult
Young adults
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Description
Summary:Highlights • Social enhancement appeal in e-cigarette ads may promote openness to use e-cigarettes. • E-cigarette ads may subliminally influence non-smoking young adults’ attitudes. • Implicit attitude measures may validly assess automatic attitudes toward e-cigarettes.
ISSN:0376-8716
1879-0046
DOI:10.1016/j.drugalcdep.2016.04.008