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E-cigarette advertising exposure and implicit attitudes among young adult non-smokers

Highlights • Social enhancement appeal in e-cigarette ads may promote openness to use e-cigarettes. • E-cigarette ads may subliminally influence non-smoking young adults’ attitudes. • Implicit attitude measures may validly assess automatic attitudes toward e-cigarettes.

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Published in:	Drug and alcohol dependence 2016-06, Vol.163, p.134-140
Main Authors:	Pokhrel, Pallav, Fagan, Pebbles, Herzog, Thaddeus A, Chen, Qimei, Muranaka, Nicholas, Kehl, Lisa, Unger, Jennifer B
Format:	Article
Language:	English
Subjects:	Adolescent Adult Advertising Advertising as Topic - statistics & numerical data Attitude E-cigarette Electronic Nicotine Delivery Systems Female Harm Reduction Humans Implicit attitudes Male Psychiatry Smoking - psychology Social Environment Socioeconomic Factors Young Adult Young adults
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creator	Pokhrel, Pallav Fagan, Pebbles Herzog, Thaddeus A Chen, Qimei Muranaka, Nicholas Kehl, Lisa Unger, Jennifer B
description	Highlights • Social enhancement appeal in e-cigarette ads may promote openness to use e-cigarettes. • E-cigarette ads may subliminally influence non-smoking young adults’ attitudes. • Implicit attitude measures may validly assess automatic attitudes toward e-cigarettes.
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subjects	Adolescent Adult Advertising Advertising as Topic - statistics & numerical data Attitude E-cigarette Electronic Nicotine Delivery Systems Female Harm Reduction Humans Implicit attitudes Male Psychiatry Smoking - psychology Social Environment Socioeconomic Factors Young Adult Young adults
title	E-cigarette advertising exposure and implicit attitudes among young adult non-smokers
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