Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?

One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of que...

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Bibliographic Details
Published in:JMIR public health and surveillance 2017-04, Vol.3 (2), p.e17-e17
Main Authors: Vasconcellos-Silva, Paulo Roberto, Carvalho, Dárlinton Barbosa Feres, Trajano, Valéria, de La Rocque, Lucia Rodriguez, Sawada, Anunciata Cristina Marins Braz, Juvanhol, Leidjaira Lopes
Format: Article
Language:English
Subjects:
Breast cancer
Health promotion
Health surveillance
Information seeking behavior
Internet access
Mammography
Medical screening
Original Paper
Public concern
Public health
Public interest
Search strategies
Seasonal variations
Trends
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Summary:One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of queries conducted through Google creates traffic data that can be analyzed to show unrevealed interest cycles and their seasonalities. Using Google Trends, we studied cycles of public interest in queries toward mammography and breast cancer along the last 5 years. We hypothesize that these data may be correlated with collective interest cycles leveraged by national BCS campaigns such as Pink October. Google Trends was employed to normalize traffic data on a scale from 0 (
ISSN:2369-2960
2369-2960
DOI:10.2196/publichealth.7015