Loading…
Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?
One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of que...
Saved in:
| Published in: | JMIR public health and surveillance 2017-04, Vol.3 (2), p.e17-e17 |
|---|---|
| Main Authors: | , , , , , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| cited_by | cdi_FETCH-LOGICAL-c3425-29e63dd60f6077cb56e6f6a0e5aaf7795b790fe60ab1269e25bd32eb3866e8293 |
|---|---|
| cites | cdi_FETCH-LOGICAL-c3425-29e63dd60f6077cb56e6f6a0e5aaf7795b790fe60ab1269e25bd32eb3866e8293 |
| container_end_page | e17 |
| container_issue | 2 |
| container_start_page | e17 |
| container_title | JMIR public health and surveillance |
| container_volume | 3 |
| creator | Vasconcellos-Silva, Paulo Roberto Carvalho, Dárlinton Barbosa Feres Trajano, Valéria de La Rocque, Lucia Rodriguez Sawada, Anunciata Cristina Marins Braz Juvanhol, Leidjaira Lopes |
| description | One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of queries conducted through Google creates traffic data that can be analyzed to show unrevealed interest cycles and their seasonalities.
Using Google Trends, we studied cycles of public interest in queries toward mammography and breast cancer along the last 5 years. We hypothesize that these data may be correlated with collective interest cycles leveraged by national BCS campaigns such as Pink October.
Google Trends was employed to normalize traffic data on a scale from 0 ( |
| doi_str_mv | 10.2196/publichealth.7015 |
| format | article |
| fullrecord | <record><control><sourceid>proquest_pubme</sourceid><recordid>TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_5399222</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1885946725</sourcerecordid><originalsourceid>FETCH-LOGICAL-c3425-29e63dd60f6077cb56e6f6a0e5aaf7795b790fe60ab1269e25bd32eb3866e8293</originalsourceid><addsrcrecordid>eNpdUU1PGzEQtaqigoAf0EtlqZdeAv7As-seWtHwKUUtEqAeLe_ubGK6sVN7Fyn8ehwIKHCakebNm_fmEfKZswPBNRwuhqpz9Qxt188OCsbVB7IjJOiR0MA-bvTbZD-lO8YYh1LKUn8i26KUpYJC75DFbXJ-Ss9DmHZIbyL6JtET21vaB3rdD82SXj0dope-x4ipp87TXxFt7sbW1xjpdR0R_YrmaWQfXPed_p0t6e_QU0uvnP9Hz7CKg43Ln3tkq7Vdwv113SW3Z6c344vR5M_55fh4MqrlkVBZOIJsGmAtsKKoKwUILViGytq2KLSqCs1aBGYrLkCjUFUjBVayBMBSaLlLfjzz5j_NsanR99F2ZhHdPMswwTrzduLdzEzDvVFSayFEJvi2Jojh_5CNm7lLNXad9RiGZHhZKn0EhVAZ-vUd9C4M0Wd7RiimQXIpV4T8GVXHkFLE9lUMZ2YVqdmM1KwizTtfNl28brwEKB8B_smgDA</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2509631332</pqid></control><display><type>article</type><title>Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?</title><source>Publicly Available Content Database</source><source>PubMed Central</source><creator>Vasconcellos-Silva, Paulo Roberto ; Carvalho, Dárlinton Barbosa Feres ; Trajano, Valéria ; de La Rocque, Lucia Rodriguez ; Sawada, Anunciata Cristina Marins Braz ; Juvanhol, Leidjaira Lopes</creator><creatorcontrib>Vasconcellos-Silva, Paulo Roberto ; Carvalho, Dárlinton Barbosa Feres ; Trajano, Valéria ; de La Rocque, Lucia Rodriguez ; Sawada, Anunciata Cristina Marins Braz ; Juvanhol, Leidjaira Lopes</creatorcontrib><description>One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of queries conducted through Google creates traffic data that can be analyzed to show unrevealed interest cycles and their seasonalities.
Using Google Trends, we studied cycles of public interest in queries toward mammography and breast cancer along the last 5 years. We hypothesize that these data may be correlated with collective interest cycles leveraged by national BCS campaigns such as Pink October.
Google Trends was employed to normalize traffic data on a scale from 0 (<1% of the peak volume) to 100 (peak of traffic) presented as weekly relative search volume (RSV) concerning mammography and breast cancer as search terms. A time series covered the last 261 weeks (November 2011 to October 2016), and RSV of both terms were compared with their respective annual means. Polynomial trendlines (second order) were employed to estimate overall trends.
We found an upward trend for both terms over the 5 years, with almost parallel trendlines. Remarkable peaks were found along Pink October months- mammography and breast cancer searches were leveraged up reaching, respectively, 119.1% (2016) and 196.8% (2015) above annual means. Short downward RSVs along December-January months were also noteworthy along all the studied period. These trends traced an N-shaped pattern with higher peaks in Pink October months and sharp falls along subsequent December and January.
Considering these findings, it would be reasonable to bring Pink October to the beginning of each year, thereby extending the beneficial effect of the campaigns. It would be more appropriate to start screening campaigns at the beginning of the year, when new resolutions are taken and new projects are added to everyday routines. Our work raises attention to the study of traffic data to encourage health campaign analysts to undertake better analysis based on marketing practices.</description><identifier>ISSN: 2369-2960</identifier><identifier>EISSN: 2369-2960</identifier><identifier>DOI: 10.2196/publichealth.7015</identifier><identifier>PMID: 28385679</identifier><language>eng</language><publisher>Canada: JMIR Publications</publisher><subject>Breast cancer ; Health promotion ; Health surveillance ; Information seeking behavior ; Internet access ; Mammography ; Medical screening ; Original Paper ; Public concern ; Public health ; Public interest ; Search strategies ; Seasonal variations ; Trends</subject><ispartof>JMIR public health and surveillance, 2017-04, Vol.3 (2), p.e17-e17</ispartof><rights>Paulo Roberto Vasconcellos-Silva, Dárlinton Barbosa Feres Carvalho, Valéria Trajano, Lucia Rodriguez de La Rocque, Anunciata Cristina Marins Braz Sawada, Leidjaira Lopes Juvanhol. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 06.04.2017.</rights><rights>2017. This work is licensed under http://creativecommons.org/licenses/by/2.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><rights>Paulo Roberto Vasconcellos-Silva, Dárlinton Barbosa Feres Carvalho, Valéria Trajano, Lucia Rodriguez de La Rocque, Anunciata Cristina Marins Braz Sawada, Leidjaira Lopes Juvanhol. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 06.04.2017. 2017</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3425-29e63dd60f6077cb56e6f6a0e5aaf7795b790fe60ab1269e25bd32eb3866e8293</citedby><cites>FETCH-LOGICAL-c3425-29e63dd60f6077cb56e6f6a0e5aaf7795b790fe60ab1269e25bd32eb3866e8293</cites><orcidid>0000-0001-8012-6006 ; 0000-0003-3844-0178 ; 0000-0003-4646-3580 ; 0000-0002-7972-7899 ; 0000-0002-0113-3484 ; 0000-0002-1822-6679</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/2509631332/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/2509631332?pq-origsite=primo$$EHTML$$P50$$Gproquest$$Hfree_for_read</linktohtml><link.rule.ids>230,314,723,776,780,881,25731,27901,27902,36989,36990,44566,53766,53768,74869</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/28385679$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Vasconcellos-Silva, Paulo Roberto</creatorcontrib><creatorcontrib>Carvalho, Dárlinton Barbosa Feres</creatorcontrib><creatorcontrib>Trajano, Valéria</creatorcontrib><creatorcontrib>de La Rocque, Lucia Rodriguez</creatorcontrib><creatorcontrib>Sawada, Anunciata Cristina Marins Braz</creatorcontrib><creatorcontrib>Juvanhol, Leidjaira Lopes</creatorcontrib><title>Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?</title><title>JMIR public health and surveillance</title><addtitle>JMIR Public Health Surveill</addtitle><description>One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of queries conducted through Google creates traffic data that can be analyzed to show unrevealed interest cycles and their seasonalities.
Using Google Trends, we studied cycles of public interest in queries toward mammography and breast cancer along the last 5 years. We hypothesize that these data may be correlated with collective interest cycles leveraged by national BCS campaigns such as Pink October.
Google Trends was employed to normalize traffic data on a scale from 0 (<1% of the peak volume) to 100 (peak of traffic) presented as weekly relative search volume (RSV) concerning mammography and breast cancer as search terms. A time series covered the last 261 weeks (November 2011 to October 2016), and RSV of both terms were compared with their respective annual means. Polynomial trendlines (second order) were employed to estimate overall trends.
We found an upward trend for both terms over the 5 years, with almost parallel trendlines. Remarkable peaks were found along Pink October months- mammography and breast cancer searches were leveraged up reaching, respectively, 119.1% (2016) and 196.8% (2015) above annual means. Short downward RSVs along December-January months were also noteworthy along all the studied period. These trends traced an N-shaped pattern with higher peaks in Pink October months and sharp falls along subsequent December and January.
Considering these findings, it would be reasonable to bring Pink October to the beginning of each year, thereby extending the beneficial effect of the campaigns. It would be more appropriate to start screening campaigns at the beginning of the year, when new resolutions are taken and new projects are added to everyday routines. Our work raises attention to the study of traffic data to encourage health campaign analysts to undertake better analysis based on marketing practices.</description><subject>Breast cancer</subject><subject>Health promotion</subject><subject>Health surveillance</subject><subject>Information seeking behavior</subject><subject>Internet access</subject><subject>Mammography</subject><subject>Medical screening</subject><subject>Original Paper</subject><subject>Public concern</subject><subject>Public health</subject><subject>Public interest</subject><subject>Search strategies</subject><subject>Seasonal variations</subject><subject>Trends</subject><issn>2369-2960</issn><issn>2369-2960</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><sourceid>PIMPY</sourceid><recordid>eNpdUU1PGzEQtaqigoAf0EtlqZdeAv7As-seWtHwKUUtEqAeLe_ubGK6sVN7Fyn8ehwIKHCakebNm_fmEfKZswPBNRwuhqpz9Qxt188OCsbVB7IjJOiR0MA-bvTbZD-lO8YYh1LKUn8i26KUpYJC75DFbXJ-Ss9DmHZIbyL6JtET21vaB3rdD82SXj0dope-x4ipp87TXxFt7sbW1xjpdR0R_YrmaWQfXPed_p0t6e_QU0uvnP9Hz7CKg43Ln3tkq7Vdwv113SW3Z6c344vR5M_55fh4MqrlkVBZOIJsGmAtsKKoKwUILViGytq2KLSqCs1aBGYrLkCjUFUjBVayBMBSaLlLfjzz5j_NsanR99F2ZhHdPMswwTrzduLdzEzDvVFSayFEJvi2Jojh_5CNm7lLNXad9RiGZHhZKn0EhVAZ-vUd9C4M0Wd7RiimQXIpV4T8GVXHkFLE9lUMZ2YVqdmM1KwizTtfNl28brwEKB8B_smgDA</recordid><startdate>20170406</startdate><enddate>20170406</enddate><creator>Vasconcellos-Silva, Paulo Roberto</creator><creator>Carvalho, Dárlinton Barbosa Feres</creator><creator>Trajano, Valéria</creator><creator>de La Rocque, Lucia Rodriguez</creator><creator>Sawada, Anunciata Cristina Marins Braz</creator><creator>Juvanhol, Leidjaira Lopes</creator><general>JMIR Publications</general><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7RV</scope><scope>7X7</scope><scope>7XB</scope><scope>8C1</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AEUYN</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>K9.</scope><scope>KB0</scope><scope>M0S</scope><scope>NAPCQ</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>7X8</scope><scope>5PM</scope><orcidid>https://orcid.org/0000-0001-8012-6006</orcidid><orcidid>https://orcid.org/0000-0003-3844-0178</orcidid><orcidid>https://orcid.org/0000-0003-4646-3580</orcidid><orcidid>https://orcid.org/0000-0002-7972-7899</orcidid><orcidid>https://orcid.org/0000-0002-0113-3484</orcidid><orcidid>https://orcid.org/0000-0002-1822-6679</orcidid></search><sort><creationdate>20170406</creationdate><title>Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?</title><author>Vasconcellos-Silva, Paulo Roberto ; Carvalho, Dárlinton Barbosa Feres ; Trajano, Valéria ; de La Rocque, Lucia Rodriguez ; Sawada, Anunciata Cristina Marins Braz ; Juvanhol, Leidjaira Lopes</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3425-29e63dd60f6077cb56e6f6a0e5aaf7795b790fe60ab1269e25bd32eb3866e8293</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2017</creationdate><topic>Breast cancer</topic><topic>Health promotion</topic><topic>Health surveillance</topic><topic>Information seeking behavior</topic><topic>Internet access</topic><topic>Mammography</topic><topic>Medical screening</topic><topic>Original Paper</topic><topic>Public concern</topic><topic>Public health</topic><topic>Public interest</topic><topic>Search strategies</topic><topic>Seasonal variations</topic><topic>Trends</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Vasconcellos-Silva, Paulo Roberto</creatorcontrib><creatorcontrib>Carvalho, Dárlinton Barbosa Feres</creatorcontrib><creatorcontrib>Trajano, Valéria</creatorcontrib><creatorcontrib>de La Rocque, Lucia Rodriguez</creatorcontrib><creatorcontrib>Sawada, Anunciata Cristina Marins Braz</creatorcontrib><creatorcontrib>Juvanhol, Leidjaira Lopes</creatorcontrib><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Nursing & Allied Health Database (ProQuest)</collection><collection>Health & Medical Collection (Proquest)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Public Health Database (Proquest)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest One Sustainability</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Nursing & Allied Health Database (Alumni Edition)</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Nursing & Allied Health Premium</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>JMIR public health and surveillance</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Vasconcellos-Silva, Paulo Roberto</au><au>Carvalho, Dárlinton Barbosa Feres</au><au>Trajano, Valéria</au><au>de La Rocque, Lucia Rodriguez</au><au>Sawada, Anunciata Cristina Marins Braz</au><au>Juvanhol, Leidjaira Lopes</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?</atitle><jtitle>JMIR public health and surveillance</jtitle><addtitle>JMIR Public Health Surveill</addtitle><date>2017-04-06</date><risdate>2017</risdate><volume>3</volume><issue>2</issue><spage>e17</spage><epage>e17</epage><pages>e17-e17</pages><issn>2369-2960</issn><eissn>2369-2960</eissn><abstract>One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of queries conducted through Google creates traffic data that can be analyzed to show unrevealed interest cycles and their seasonalities.
Using Google Trends, we studied cycles of public interest in queries toward mammography and breast cancer along the last 5 years. We hypothesize that these data may be correlated with collective interest cycles leveraged by national BCS campaigns such as Pink October.
Google Trends was employed to normalize traffic data on a scale from 0 (<1% of the peak volume) to 100 (peak of traffic) presented as weekly relative search volume (RSV) concerning mammography and breast cancer as search terms. A time series covered the last 261 weeks (November 2011 to October 2016), and RSV of both terms were compared with their respective annual means. Polynomial trendlines (second order) were employed to estimate overall trends.
We found an upward trend for both terms over the 5 years, with almost parallel trendlines. Remarkable peaks were found along Pink October months- mammography and breast cancer searches were leveraged up reaching, respectively, 119.1% (2016) and 196.8% (2015) above annual means. Short downward RSVs along December-January months were also noteworthy along all the studied period. These trends traced an N-shaped pattern with higher peaks in Pink October months and sharp falls along subsequent December and January.
Considering these findings, it would be reasonable to bring Pink October to the beginning of each year, thereby extending the beneficial effect of the campaigns. It would be more appropriate to start screening campaigns at the beginning of the year, when new resolutions are taken and new projects are added to everyday routines. Our work raises attention to the study of traffic data to encourage health campaign analysts to undertake better analysis based on marketing practices.</abstract><cop>Canada</cop><pub>JMIR Publications</pub><pmid>28385679</pmid><doi>10.2196/publichealth.7015</doi><orcidid>https://orcid.org/0000-0001-8012-6006</orcidid><orcidid>https://orcid.org/0000-0003-3844-0178</orcidid><orcidid>https://orcid.org/0000-0003-4646-3580</orcidid><orcidid>https://orcid.org/0000-0002-7972-7899</orcidid><orcidid>https://orcid.org/0000-0002-0113-3484</orcidid><orcidid>https://orcid.org/0000-0002-1822-6679</orcidid><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2369-2960 |
| ispartof | JMIR public health and surveillance, 2017-04, Vol.3 (2), p.e17-e17 |
| issn | 2369-2960 2369-2960 |
| language | eng |
| recordid | cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_5399222 |
| source | Publicly Available Content Database; PubMed Central |
| subjects | Breast cancer Health promotion Health surveillance Information seeking behavior Internet access Mammography Medical screening Original Paper Public concern Public health Public interest Search strategies Seasonal variations Trends |
| title | Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February? |
| url | http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-30T23%3A49%3A09IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_pubme&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Using%20Google%20Trends%20Data%20to%20Study%20Public%20Interest%20in%20Breast%20Cancer%20Screening%20in%20Brazil:%20Why%20Not%20a%20Pink%20February?&rft.jtitle=JMIR%20public%20health%20and%20surveillance&rft.au=Vasconcellos-Silva,%20Paulo%20Roberto&rft.date=2017-04-06&rft.volume=3&rft.issue=2&rft.spage=e17&rft.epage=e17&rft.pages=e17-e17&rft.issn=2369-2960&rft.eissn=2369-2960&rft_id=info:doi/10.2196/publichealth.7015&rft_dat=%3Cproquest_pubme%3E1885946725%3C/proquest_pubme%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c3425-29e63dd60f6077cb56e6f6a0e5aaf7795b790fe60ab1269e25bd32eb3866e8293%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2509631332&rft_id=info:pmid/28385679&rfr_iscdi=true |