Using behavior change approaches to improve complementary feeding practices

This paper applies an implementation framework, based on a behavior change model, to compare four case studies of complementary feeding programs. It aims to expand our understanding of how to design and implement behavior change interventions aimed at improving complementary feeding practices. Four...

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Bibliographic Details
Published in:Maternal and child nutrition 2017-10, Vol.13 (S2), p.n/a
Main Authors: Sanghvi, Tina, Seidel, Renata, Baker, Jean, Jimerson, Ann
Format: Article
Language:English
Subjects:
Bangladesh
behavior change
Behavior Therapy - methods
child nutrition
Complementary feeding
Counseling
Developing Countries
Diet
Feeding Behavior
framework for scaling up
Health Education
Health Knowledge, Attitudes, Practice
Health Plan Implementation
Health Promotion
Humans
Infant
Infant Nutritional Physiological Phenomena
IYCF
Malawi
Mothers
Nutrition Policy
Peru
Preventive Health Services
program review
Supplement
Zambia
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Summary:This paper applies an implementation framework, based on a behavior change model, to compare four case studies of complementary feeding programs. It aims to expand our understanding of how to design and implement behavior change interventions aimed at improving complementary feeding practices. Four programs met the selection criteria of scale and documented improvements: Bangladesh, Malawi, Peru, and Zambia. We examined commonalities and differences in the design and implementation of social and behavior change approaches, use of program delivery platforms, challenges encountered, and lessons learned. We conclude that complementary feeding practices, in particular dietary diversity, can be improved rapidly in a variety of settings using available program platforms if interventions focus on specific constraints to food access and use effective strategies to encourage caregivers to prepare and feed appropriate foods. A five‐step process is presented that can be applied across a range of complementary feeding programs to strengthen their impacts.
ISSN:1740-8695
1740-8709
DOI:10.1111/mcn.12406