Environmental Risk Perception, Risk Culture, and Pro-Environmental Behavior

Mixed evidence exists regarding the relationship between environmental risk perception and pro-environmental behavior. This study uses an existing online survey conducted by the Center of Ecological Civilization (CEC) of China University of Geosciences from December 2015 to March 2016 and examines h...

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Bibliographic Details
Published in:International journal of environmental research and public health 2020-03, Vol.17 (5), p.1750
Main Authors: Zeng, Jingjing, Jiang, Meiquan, Yuan, Meng
Format: Article
Language:English
Subjects:
Asian cultural groups
Behavior
Climate change
Collectivism
Cultural groups
Culture
Egalitarianism
Environmental behavior
Environmental impact
Environmental protection
Environmental risk
Environmentalism
Ethnicity
Ethnocentrism
Hierarchies
Hypotheses
Influence
Perception
Perceptions
Preferences
Risk
Risk perception
Risk taking
Social structure
Society
Studies
Theory
Youth
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Summary:Mixed evidence exists regarding the relationship between environmental risk perception and pro-environmental behavior. This study uses an existing online survey conducted by the Center of Ecological Civilization (CEC) of China University of Geosciences from December 2015 to March 2016 and examines how cultural bias influences environmental risk perception and behavior. We found that an individual's pro-environmental behavior is not only influenced by environmental risk perception, but also by his or her cultural worldviews. Built on culture theory (CT), our empirical results suggest that young Chinese people are more located in "high-group" culture, where egalitarian culture and hierarchical culture dominate. The higher scores of hierarchical and egalitarian cultures of Chinese youth, the more likely they are to protect the environment. Moreover, the relationship between cultural worldviews and pro-environmental behaviors are mediated by perceived environmental risks.
ISSN:1660-4601
1661-7827
1660-4601
DOI:10.3390/ijerph17051750