Drinking Behavior, Taste Preferences and Special Beer Perception among Romanian University Students: A Qualitative Assessment Research

The transition from adolescence to adulthood can be a challenging period for many students. This period is associated with an increase in alcohol consumption (AC) which can develop a drinking behavior or shape the preferences for certain alcoholic beverages. The purpose of this study was to analyze...

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Bibliographic Details
Published in:International journal of environmental research and public health 2021-03, Vol.18 (6), p.3307
Main Authors: Jimborean, Mirela Anamaria, Salanță, Liana Claudia, Trusek, Anna, Pop, Carmen Rodica, Tofană, Maria, Mudura, Elena, Coldea, Teodora Emilia, Farcaș, Anca, Ilieș, Maria, Pașca, Sergiu, Uifălean, Alina
Format: Article
Language:English
Subjects:
Adolescent
Adult
Age
Alcohol Drinking - epidemiology
Alcohol use
Alcoholic Beverages
Beer
Beverage industry
Breweries
Drinking
Drinking behavior
Families & family life
Female
Females
Gender
Humans
Male
Males
Pattern analysis
Perception
Questionnaires
Romania
Social networks
Statistical analysis
Students
Sweet taste
Taste
Taste preferences
Teenagers
Undergraduate study
Universities
University students
Veterinary medicine
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Summary:The transition from adolescence to adulthood can be a challenging period for many students. This period is associated with an increase in alcohol consumption (AC) which can develop a drinking behavior or shape the preferences for certain alcoholic beverages. The purpose of this study was to analyze the AC pattern among Romanian university students, by investigating the association between taste and consumption, including preferences for special beer. A 30-item omnibus-type questionnaire was distributed to undergraduate students and used to gather sociodemographic data, alcohol expectancies, drinking motives and consequences, and special beer consumption. Results showed a statistically significant relationship between the age of first alcohol use and the existence of an alcoholic family member. The main reasons for AC are taste, sensation, relaxation, and socialization. Both female and male students tend to drink occasionally, with a preference for public places. Female students prefer a sweet taste, choosing special beers over the regular ones. The students' residence may also influence the choice of special beers. Understanding the students' drinking behavior and taste preferences is essential to create useful strategies to discourage excessive AC. Special beer, a growing segment in the beverage industry, could represent a healthier and safety alternative to AC.
ISSN:1660-4601
1661-7827
1660-4601
DOI:10.3390/ijerph18063307