Examining how changes in provincial policy on vape marketing impacted the distribution of vaping advertisements near secondary schools in London, Ontario

Objectives On January 1, 2020, the Government of Ontario passed a regulation banning vaping advertisements by retailers, apart from specialty shops. A motivation for this ban was to limit youth exposure to vaping advertisements. The primary goal of this research was to evaluate the impact of this ba...

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Published in:Canadian journal of public health 2021-06, Vol.112 (3), p.440-448
Main Authors: Martin, Gina, Bowman, Drew D., Graat, Megan, Clark, Andrew F., Wray, Alexander J., Askwith, Zoe, Seabrook, Jamie A., Gilliland, Jason A.
Format: Article
Language:English
Subjects:
Advertisements
Bans
Demographics
Marketing
Medicine
Medicine & Public Health
Motivation
Public Health
Quantitative Research
Schools
Secondary schools
Sociodemographics
Vaping
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Summary:Objectives On January 1, 2020, the Government of Ontario passed a regulation banning vaping advertisements by retailers, apart from specialty shops. A motivation for this ban was to limit youth exposure to vaping advertisements. The primary goal of this research was to evaluate the impact of this ban on the number and density of vaping advertisements surrounding secondary schools. Additionally, we examined whether the number of vaping advertisements varied by school socio-demographic characteristics. Methods This study used a pre-post design. Audits were conducted December 2019 (pre-ban) and again January to February 2020 (post-ban), to identify vaping advertisements within 800 m surrounding secondary schools ( n  = 18) in London, Ontario. Results Prior to the ban, there were 266 vaping advertisements within 800 m of secondary schools. After the ban, this was reduced to 58, a 78.2% reduction. The mean number of vaping advertisements surrounding schools significantly decreased from 18.1 before the ban to 3.6 after the ban ( p  
ISSN:0008-4263
1920-7476
DOI:10.17269/s41997-020-00453-9