Characterizing the Content Related to Oral Health Education on TikTok

Neglecting oral hygiene in adolescents negatively affects dental caries and periodontal diseases, in addition to social and emotional well-being. Thus, the TikTok platform (ByteDance, Beijing, China)as a social media could be a powerful channel to provide health-related information and educational c...

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Bibliographic Details
Published in:International journal of environmental research and public health 2021-12, Vol.18 (24), p.13260
Main Authors: Fraticelli, Laurie, Smentek, Colette, Tardivo, Delphine, Masson, Julien, Clément, Céline, Roy, Sylvain, Dussart, Claude, Bourgeois, Denis, Carrouel, Florence
Format: Article
Language:English
Subjects:
Adolescent
Adolescents
Agreements
COVID-19
Dental Caries
Education
Ethical standards
Evaluation
Health Education
Health Education, Dental
Humanities and Social Sciences
Humans
Hygiene
Life Sciences
Methods and statistics
Oral hygiene
Periodontal diseases
Primary Prevention
Quality assessment
Santé publique et épidémiologie
Social Media
Social networks
Video
Well being
Young adults
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Summary:Neglecting oral hygiene in adolescents negatively affects dental caries and periodontal diseases, in addition to social and emotional well-being. Thus, the TikTok platform (ByteDance, Beijing, China)as a social media could be a powerful channel to provide health-related information and educational content. This study aims to assess the quality of the TikTok videos corresponding to #oralhealtheducation. Sixty-nine videos were identified. Three oral health professionals (OHP), three health education professionals (HEP), and ten of TikTok's target audience watched and evaluated the videos from a qualitative questionnaire. OHP detected false or incorrect information in 11.6% (8/69) of the videos. At least two HEPs reported being unable to detect this type of content or whether the video met dental ethics standards in both the videos. Disagreement was observed among the professionals themselves. The evaluation indicated that TikTok's target audience was satisfied with the products viewed with an average score of >2.5, unlike the professionals, whose average score was
ISSN:1660-4601
1661-7827
1660-4601
DOI:10.3390/ijerph182413260