A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)

AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Market...

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Bibliographic Details
Published in:AMS review 2021-12, Vol.11 (3-4), p.454-463
Main Authors: Babin, Barry J., Moulard, Julie Guidry, Lindquist, Jay D.
Format: Article
Language:English
Subjects:
Academic marketing
Business and Management
Commentary
Conferences
History
Leadership
Marketing
Presidents
Social Sciences
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Summary:AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Marketing Congress, relatively little has been written about AMS history. We contribute a brief history of AMS that emphasizes the organization’s missions and values. In particular, AMS, along with its publications and conferences, has been, is, and will continue to aim to represent, a bridge between the academic and practicing marketing community. Further, that bridge should be built upon quality, service, and integrity.
ISSN:1869-814X
1869-8182
DOI:10.1007/s13162-021-00221-z