How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants-A Case of the HANFU Festival

The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Fest...

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Bibliographic Details
Published in:International journal of environmental research and public health 2022-02, Vol.19 (4), p.2133
Main Authors: Yang, Jian, Luo, Jian Ming, Yao, Rui
Format: Article
Language:English
Subjects:
Attitudes
Behavior
Cognition & reasoning
Coronaviruses
COVID-19
COVID-19 - epidemiology
COVID-19 vaccines
Cultural heritage
Emotions
Epidemics
Fear
Fear & phobias
Festivals
Holidays
Humans
Hypotheses
Immunization
Intention
Literature reviews
Local government
Medical research
Pandemics
Perceptions
Risk perception
SARS-CoV-2
Social distancing
Tourism
Travel
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Summary:The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Festival was conducted to examine the relationship between fears of COVID-19, perceived risks, perceptual evaluations, festival attitudes, behavioral intentions, and crowding during this difficult time. Results clarified how fear affects behavioral intentions in festival research, and the mediation role of perceived risk and the moderation role of crowding was confirmed. A timely set of recommendations was provided to festival operators and local governments.
ISSN:1660-4601
1661-7827
1660-4601
DOI:10.3390/ijerph19042133