Design Thinking Innovation Within the Quadruple Helix Approach: a Proposed Framework to Enhance Student Engagement Through Active Learning in Digital Marketing Pedagogy

The purpose of this paper is to develop a framework for enhancing student engagement through active learning and design thinking workshops online. The COVID-19 pandemic has increased the need for digital engagement exponentially, yet the important experiences of collaborative and active learning (AL...

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Bibliographic Details
Published in:Journal of the knowledge economy 2023-09, Vol.14 (3), p.2463-2478
Main Authors: Bustard, John R. T., Hsu, Daniel Hsiang, Fergie, Rachael
Format: Article
Language:English
Subjects:
Active learning
Collaboration
Curricula
Design thinking
Design Thinking: Challenges and Opportunities
Digital marketing
Distance learning
Economic Policy
Economics
Economics and Finance
Entrepreneurship
Knowledge economy
Pedagogy
R & D/Technology Policy
Student participation
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Summary:The purpose of this paper is to develop a framework for enhancing student engagement through active learning and design thinking workshops online. The COVID-19 pandemic has increased the need for digital engagement exponentially, yet the important experiences of collaborative and active learning (AL) have become more challenging to facilitate and support in circumstances of remote access during classes. As such, design thinking (DT) online presented a unique opportunity to explore this collaborative approach to engaging in user-centred design and design innovation. To explore a specific curriculum design dilemma and validate the methodology adopted, online DT workshops were conducted with two different cohorts of students toward co-creating more student-centred forms of learning in two digital marketing (DM) courses. The approach was guided by the POLARIS active learning framework to embed the framework’s seven perspectives (Purpose, Objectives, Learning landscape, Activities and assessment, Resources, Inter-relation with stakeholders, and Student engagement) which were considered to better enhance student engagement in an online learning environment. Using the framework proposed, which additionally integrates Quadruple Helix Model (QHM) actors, would facilitate further DT innovation towards co-creating new value in digital marketing pedagogy, curriculum design, and beyond.
ISSN:1868-7865
1868-7873
DOI:10.1007/s13132-022-00984-1