Can Information Intervention Enhance Consumers’ Purchase Intentions of Organic Agricultural Products? A Choice Experiment Based on Organic Milk

Despite the current rapid growth of organic agriculture, the problem of low demand for organic agricultural products persists in China, and the consumption space warrants improvement. Exploring consumers’ preferences for organic agricultural products and increasing their purchase intentions are of u...

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Bibliographic Details
Published in:Journal of healthcare engineering 2022-03, Vol.2022, p.1256796-10
Main Authors: Dou, Chang, Cui, Lihang, Li, Cuixia
Format: Article
Language:English
Subjects:
Animals
China
Consumer Behavior
Humans
Intention
Milk
Organic Agriculture
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Summary:Despite the current rapid growth of organic agriculture, the problem of low demand for organic agricultural products persists in China, and the consumption space warrants improvement. Exploring consumers’ preferences for organic agricultural products and increasing their purchase intentions are of utmost significance to promote organic agricultural production. Thus, this study takes organic milk, which accounts for 58% of China’s organic processed agricultural products in sales, as the research object, and uses a choice experiment to investigate the influence of consumers on the purchase intention of organic milk under the intervention of environmental protection information and quality and safety information. The main research results revealed that both environmental protection information and quality and safety information have significantly increased consumers’ willingness to purchase and that quality and safety information has increased more than environmental protection information.
ISSN:2040-2295
2040-2309
DOI:10.1155/2022/1256796