What are you doing for your country?

More and more companies are beginning to realise that the superficial “win at all costs” approach to business is no longer a sustainable strategy. In a world which is slowly becoming more sensitive to social, race and gender issues and which is starting to mature to the point of recognising that sel...

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Bibliographic Details
Published in:HR Future 2018-07, Vol.2018 (7), p.2-2
Main Author: Hoskin, Alan
Format: Magazinearticle
Language:English
Online Access:Get full text
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Summary:More and more companies are beginning to realise that the superficial “win at all costs” approach to business is no longer a sustainable strategy. In a world which is slowly becoming more sensitive to social, race and gender issues and which is starting to mature to the point of recognising that selfishness is not a sustainable strategy, business leaders are gradually being forced to adjust their world view in order to have their brands continue to resonate with their target markets.
ISSN:1608-8506