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Differentiating Hospitality Operations via Experiences: Why Selling Services Is Not Enough

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Bibliographic Details
Published in:Cornell Hotel and Restaurant Administration Quarterly 2002-06, Vol.43 (3), p.87-96
Main Authors: Gilmore, James H., Pine, B. Joseph
Format: Article
Language:English
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ISSN:0010-8804
1938-9663
DOI:10.1177/0010880402433009