Determinants of E-WOM Influence: The Role of Consumers' Internet Experience

Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others' opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more...

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Bibliographic Details
Published in:Journal of theoretical and applied electronic commerce research 2014, Vol.9 (1), p.28-8
Main Authors: López, Manuela, Sicilia, María
Format: Article
Language:English
Subjects:
BUSINESS
COMPUTER SCIENCE, SOFTWARE ENGINEERING
Consumer behavior
Consumers
Credibility
Determinants
Electronic commerce
Electronics
Hypotheses
Influence
Information sources
Internet
Internet resources
Mouth
Social networks
Studies
User generated content
Verbal communication
Websites
Word of mouth advertising
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Summary:Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others' opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of mouth (e-WOM) influence. We demonstrate that the influence of e-WOM depends on source credibility, valence, and the volume of information obtained from e-WOM. More interestingly, we also find that there exists a quadratic relationship between consumers' Internet experience and e-WOM influence. [PUBLICATION ABSTRACT]
ISSN:0718-1876
0718-1876
DOI:10.4067/S0718-18762014000100004