The impact of muslim awareness toward food labelling in Malaysia

The purpose of this study is to analyze the impact of Muslim awareness toward food labeling in Malaysian consumers using an extended theory of planned behavior model (TPB). For this reason, the study assessed the direct and indirect effect of food labeling on Muslim consumer awareness to consume foo...

Full description

Saved in:
Bibliographic Details
Main Author: Ariff, A. L. Zul
Format: Conference Proceeding
Language:English
Subjects:
Consumers
Descriptive labeling
Food
Impact analysis
Labelling
Labels
Random sampling
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The purpose of this study is to analyze the impact of Muslim awareness toward food labeling in Malaysian consumers using an extended theory of planned behavior model (TPB). For this reason, the study assessed the direct and indirect effect of food labeling on Muslim consumer awareness to consume food product base on the food labeling. A stratified random sampling technique was adopted in selecting 1,219 Muslim consumers in Klang Valley, Malaysia. This study contributes to and extends the understanding of Muslim awareness on food labeling and purchasing behavior tendency, base information exists food labels such as brand, halal label, ingredients, and nutritive value.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0051513