Coconut bonsai decoration plants with batik patterns in the modern era

• Main Authors: Apriliana, Yhenis, Lestari, Putri Mega, Fadilah, Aldi Nur, Setiawati, Indah
• Format: Conference Proceeding
• Language: English
• Subjects: Consumers; Digital media; Gardening; Innovations; Social networks
• ISSN: 0094-243X; 1551-7616
• DOI: 10.1063/5.0106665

The Covid-19 pandemic has limited people's mobility which has led to increased interest in gardening at home. One type of ornamental plant that is being discussed a lot is the coconut bonsai ornamental plant which has its own uniqueness, its resistance to environmental conditions is quite high, and its maintenance method is easy. The innovation of coconut bonsai with batik motifs is not only profit-oriented but also as an effort to preserve batik, which is the culture of the Indonesian nation. This study aims to determine the criteria of consumers who are interested in coconut bonsai and its innovations and the state of competitors of batik coconut bonsai. This study uses a descriptive approach to explain the study. The data in this study came from Facebook, Instagram, and Google Trends. The results showed that consumers who are interested in coconut bonsai and its innovations, the majority are male, with an age of over 30 years. The top 5 regions based on the large number of coconut bonsai enthusiasts and their innovations are Palembang, Medan, Semarang, Surabaya, and Jakarta. Content related to how to make and care for coconut bonsai on social media attracts coconut bonsai enthusiasts to buy. Meanwhile, the majority of batik coconut bonsai competitors are on the islands of Java and Bali. They sell coconut bonsai with various innovations, but they have not made batik coconut bonsai innovations. The price of coconut bonsai that they offer is above 200 thousand rupiah, with a bonsai age of 8 months - 1 year.