Media agenda building to contribute to forest fire handling and prevention in Indonesia and Malaysia

Forest fire news has become a crucial discourse in Indonesia and Malaysia after massive catastrophe following forest fire events in both countries for so many years. This research explored a comparative study of media agenda building to contribute to forest fires' handling and prevention. An Ou...

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Bibliographic Details
Main Authors: Prawira, I., Evelina, L. W., Muslikhin, Irawan, R. E., Rizkiansyah, M.
Format: Conference Proceeding
Language:English
Subjects:
Catastrophic events
Comparative studies
Forest & brush fires
Forest fires
News
Online Access:Get full text
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Summary:Forest fire news has become a crucial discourse in Indonesia and Malaysia after massive catastrophe following forest fire events in both countries for so many years. This research explored a comparative study of media agenda building to contribute to forest fires' handling and prevention. An Outside Initiative Model of Cobb et al and the development of social media were adopted to understand the phenomenon. Research data was collected using two Focus Group Discussions (FGDs) on forest fire news stakeholders in Indonesia and Malaysia. The research results show that forest fire has become a public discourse in Indonesia and is widely reported when the forest fires occurred. However, the forest fire issues do not make public issues in Malaysia; therefore, there is no political demand regarding forest fire. The media in both countries do not have a political agenda regarding the forest fire issue because of economic and political limitations. Both media in Indonesia and Malaysia is more focused on reporting the event of forest fires to attract readers.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0110204