The influence of YouTubers among teenagers: A study in Johore, Malaysia

These days, teenagers are brought up in a time of smartphones and do not recall a period before social media. They are viewed as good examples and are regularly perceived in the streets by their fans. In any case, in spite of being well known online, outside the YouTube community they are simply an...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahmad, Nor’izah, Rozali, Ahmad Zulhusny, Ariffin, Ku Halim Ku, Ishak, Aida Shakila, Rose, Nurul Naimah, Ka, Lim Ming
Format: Conference Proceeding
Language:English
Subjects:
Adolescents
Qualitative analysis
Qualitative research
Silicones
Smartphones
Social networks
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:These days, teenagers are brought up in a time of smartphones and do not recall a period before social media. They are viewed as good examples and are regularly perceived in the streets by their fans. In any case, in spite of being well known online, outside the YouTube community they are simply an average individual that could be the person living nearby. Parents regularly do not think about the online behavior of their children and the YouTubers they embrace. The aim of this research is to give an overview of the current YouTube community, including what types of YouTubers will attract teenagers and what influence of YouTubers among teenagers in Johor Bahru, Johor. This study is qualitative research that uses indepth interviews to collect data. Participants for this study consists of Malaysia teenagers specifically from Johor Bahru. There are nine participants aged between 16 to 20 years old. They are selected based on a multiracial concept which is Malay, Indian and Chinese. The finding shows that there are four types of YouTubers that attract teenagers in Johor Bahru, Johor. Meanwhile, finding from this research also shows that there are six main influences of YouTubers among teenagers in Johor Bahru, Johor which consist of positive and negative influences.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0128158