Customer segmentation using support vector machine

Many rivals and traders have emerged, causing a lot of animosity among competing enterprises. Any company's capacity to comprehend the requirements of individual of its consumers will outcome in superior consumer care in the form of focused customer services and personalised customer service pl...

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Bibliographic Details
Main Authors: Venkatesh, R., Keerthi, C. V. N., Harshitha, A., Deepika, K. Sri, Rajyalakshmi, E.
Format: Conference Proceeding
Language:English
Subjects:
Customer services
Markets
Support vector machines
Online Access:Get full text
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Summary:Many rivals and traders have emerged, causing a lot of animosity among competing enterprises. Any company's capacity to comprehend the requirements of individual of its consumers will outcome in superior consumer care in the form of focused customer services and personalised customer service plans. This knowledge is possible thanks to structured customer service. The split of a market into numerous distinct groups of customers with similar characteristics is known as customer segmentation. Market segmentation is a useful method for identifying and satisfying customer needs. The purpose of market basket analysis is to find the target customer among all customers. To allow the marketing department to come up with a strategy for bringing new items to the target market that are similar to their interests.
ISSN:0094-243X
1551-7616
DOI:10.1063/5.0130188