A business model design of CV. Kayakayu Jepara using business model canvas with qualitative judgment

• Main Authors: Khair, Muhammad Rafiendra, Aryani, Sinta, Idawicaksakti, Maria Dellarosawati
• Format: Conference Proceeding
• Language: English
• Subjects: Briquets; Business models; Charcoal; Customers; Decision analysis; Fuels; Market segments; Segments; SWOT analysis
• ISSN: 0094-243X; 1551-7616
• DOI: 10.1063/5.0175149

CV. Kayakayu Jepara is a company engaged in the bioenergy industry in terms of providing fuel for large industries and people who are small traders. The consumer segment of CV. Kayakayu Jepara, namely all industries or SMEs that have something to do with the use of briquettes or charcoal in their industry or business, for example, large companies that require briquette fuel to run their production equipment or small traders who use briquettes or charcoal to fuel their food business. Therefore the market segment of CV. Kayakayu Jepara also has the potential to expand more widely. Making a business model canvas is done by making a map of 9 building blocks, this can help CV. Kayakayu Jepara to improve competitiveness and coupled with the included SWOT analysis to support the making of this business model so that CV. Kayakayu Jepara can find out how to overcome their weaknesses. To create the mapping of SWOT, qualitative judgment was used. This qualitative judgment that made this business model research was different from the other business model canvas. In addition to SWOT analysis, the aspects needed to develop a business model canvas are customer profiles obtained from customer opinions of the company and also environmental analysis that examines external factors and the business environment of CV. Kayakayu Jepara company. From the results of research that has been conducted on the company CV. Kayakayu Jepara, the results obtained in the form of a proposed business model from CV. Kayakayu Jepara proposed by researchers.