Gauging acuity of online shoppers towards digital payments apps – Fisher analysis of variance

• Main Authors: Nalini, R., Shobhana, N., Alamelu, R., Amudha, R., Jayanthi, M., Dinesh, S.
• Format: Conference Proceeding
• Language: English
• Subjects: Acuity; Applications programs; Customers; Data analysis; Demographic variables; Dependent variables; Electronic commerce; Payment systems; Random sampling; Smartphones; Variance analysis; Virtual reality
• ISSN: 0094-243X; 1551-7616
• DOI: 10.1063/5.0224471

In the contemporary digital era, internet usage had been significantly increased. All age groups generate and use a lot of data per second. The ease of smartphones and the virtual accessibility of goods and services have transformed in a fashion where customers can buy and pay for items online. The early attempts in e-commerce relied on majorly a cash on delivery method. Digital payments encompass a broad spectrum of financial activities, ranging from online shopping and the use of contactless payment cards to money transfers via peer-to-peer platforms and mobile wallets. The widespread adoption of these digital payment services has led to exponential growth in their usage by millions of people worldwide. In order to educate the customers about the new online sector and to earn their trust, the current study aimed to understand the perception of online shoppers towards digital payments apps. The primary data from 150 respondents were collected using a random sampling method. The statistical tools used for analysing data are Correlation, ANOVA and Weighted Average Analysis. Based on ANOVA, there is no relationship between age, gender and the influencing variables to use digital payment. A comparison has been made between the demographic variable of age and the satisfactory level of online shopping while doing digital payment app. There is a relationship between the different levels of age group with the dependent variable by using ANOVA. The result depicts that the respondents are more convenient and satisfied with the digital payment apps. Respondents are also aware of the digital payment option over the traditional payment method which includes cash on deposit. Yet still they are hesitant about security and privacy. Thus, despite businesses best efforts should be taken towards the same to attract them in utilizing digital payment platforms and to promote their products. Also, by improving the user interface consumer confidence can be increased.