Market segmentation in scientific publications: Research patterns in American vs European management journals

Ideal science should conform to certain criteria or goals, among them the goals of universalism and communality. Realization of these goals may be limited, however, through the dividing up of researchers in terms of geographical borders. In this study, the general hypothesis is tested that there is...

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Bibliographic Details
Published in:British journal of management 1996-06, Vol.7 (2), p.141-154
Main Authors: Collin, Sven-Olof, Johansson, Ulf, Svensson, Katarina, Ulvenblad, Per-Ola
Format: Article
Language:English
Subjects:
Comparative analysis
Europe
incentive schemes
Management
Management research
Management science
Manycountries
Market segmentation
Market share
Market structure
methodological pragmatism
Objectives
paradigm
Periodicals
segmentation
Studies
U.S.A
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Summary:Ideal science should conform to certain criteria or goals, among them the goals of universalism and communality. Realization of these goals may be limited, however, through the dividing up of researchers in terms of geographical borders. In this study, the general hypothesis is tested that there is a segmentation of the society of management researchers into a North American (US) and a European (E) segment, a segmentation which is furthered by differences in incentive schemes and in paradigms. Four leading management journals from North America and from Europe, respectively, and the 242 articles they contained published in 1993 were selected to represent the different geographical segments. The results provide support for: 1. the existence of 2 such segments, 2. differences in incentive schemes influencing the articles, and 3. a paradigm effect being stronger in US-journals than in E-journals. Methodological pragmatism is argued for in order to reduce the presumed counter-productive effects of paradigmatic rigidity.
ISSN:1045-3172
1467-8551
1467-8551
DOI:10.1111/j.1467-8551.1996.tb00175.x