Why care about competitive intelligence and market intelligence? The case of Ericsson and the Swedish Cellulose Company

This article tries to show the importance of the competitive intelligence (CI) andmarket intelligence (MI) function by describing developments in two quite different Swedishmultinational companies. We see how top management can become the problem when thecompany is struggling to compete and how this...

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Bibliographic Details
Published in:Journal of intelligence studies in business 2017-01, Vol.7 (2), p.27
Main Author: Søilen, Klaus Solberg
Format: Article
Language:English
Subjects:
Competitive intelligence
defensive position of top manager in distress theory
high salary theory argument of top managers
market intelligence
organizational theory
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Summary:This article tries to show the importance of the competitive intelligence (CI) andmarket intelligence (MI) function by describing developments in two quite different Swedishmultinational companies. We see how top management can become the problem when thecompany is struggling to compete and how this affects the intelligence function. In the analysiswe compare the intelligence function in private companies with those of state and militaryorganizations and draw historical parallels. Moreover, the cases show what an important rolecompetitive and market intelligence continue to play in the age of information, especially duringthe past decade.
ISSN:2001-0168
2001-015X
2001-015X
DOI:10.37380/jisib.v7i2.237