Strategy map of servitization

By representing the servitization of three leading corporations via a strategy map, this multiple-case study discusses how the strategic logic of servitization can be explained by linking the key practices adopted by manufacturers to support critical processes while shifting their focus to project-b...

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Bibliographic Details
Published in:International journal of production economics 2017-10, Vol.192, p.144-156
Main Authors: Rabetino, Rodrigo, Kohtamäki, Marko, Gebauer, Heiko
Format: Article
Language:English
Subjects:
Business Administration
Business model
Entrepreneurship and Innovation
Entreprenörskap och innovation
Företagsekonomi
Manufacturing
Product-service systems
Servitization
Servitization Strategy map Manufacturing Business model Product-service systems
Strategy map
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Summary:By representing the servitization of three leading corporations via a strategy map, this multiple-case study discusses how the strategic logic of servitization can be explained by linking the key practices adopted by manufacturers to support critical processes while shifting their focus to project-based customer solutions. The results draw on data collected from solution providers operating in the metal and machinery industries headquartered in Finland. By examining the strategic actions, tools, and processes behind the implementation of servitization, this study extends recent debates on the service-based business models of manufacturing companies. For servitization theory, this study develops a strategy map for a solution provider. For manufacturing firms, this study provides a framework and a tool for benchmarking, developing and implementing a strategy while mitigating the processes of long-term value creation and appropriation.
ISSN:0925-5273
1873-7579
1873-7579
DOI:10.1016/j.ijpe.2016.11.004