Distribution Strategies for Premium and Volume Brands in Highly Competitive Consumer Markets

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Bibliographic Details
Published in:Journal of retailing and consumer services 2008, Vol.15 (4), p.250
Main Author: Parment, Anders
Format: Article
Language:English
Subjects:
Business Administration
Business and economics
Business studies
Ekonomi
Företagsekonomi
SAMHÄLLSVETENSKAP
SOCIAL SCIENCES
Online Access:Get full text
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ISSN:1873-1384
0969-6989
DOI:10.1016/j.jretconser.2007.05.006