The emergence of network media logic in political communication: A theoretical approach

In this article we propose a concept of network media logic in order to discuss how online social media platforms change political communication without resorting to technological determinism or normalization. We argue that social media platforms operate with a distinctly different logic from that o...

Full description

Saved in:
Bibliographic Details
Published in:New media & society 2015-09, Vol.17 (8), p.1241-1257
Main Authors: Klinger, Ulrike, Svensson, Jakob
Format: Article
Language:English
Subjects:
Media and Communication Studies
Media logic
Medie- och kommunikationsvetenskap
network
political communication
social media
virality
Web 2.0
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In this article we propose a concept of network media logic in order to discuss how online social media platforms change political communication without resorting to technological determinism or normalization. We argue that social media platforms operate with a distinctly different logic from that of traditional mass media, though overlapping with it. This is leading to different ways of producing content, distributing information and using media. By discussing the differences between traditional mass media and social media platforms in terms of production, consumption and use, we carve out the central elements of network media logic – that is, the rules/format of communication on social media platforms – and some consequences for political communication.
ISSN:1461-4448
1461-7315
1461-7315
DOI:10.1177/1461444814522952