From words to action - influence of two organ donation campaigns on knowledge and formal decision making

• Published in: Clinical transplantation 2009-06, Vol.23 (3), p.343-350
• Main Authors: Krekula, Linda Gyllström, Malenicka, Silvia, Linder, Margareta, Tibell, Annika
• Format: Article
• Language: English
• Subjects: Adolescent; Adult; Aged; Anesthesia. Intensive care medicine. Transfusions. Cell therapy and gene therapy; Biological and medical sciences; Clinical death. Palliative care. Organ gift and preservation; Decision Making; Female; Fundamental and applied biological sciences. Psychology; Fundamental immunology; Health Knowledge, Attitudes, Practice; Humans; information campaigns; Male; Medical sciences; Middle Aged; organ donation; public attitudes; Public Opinion; Social Marketing; Surgery (general aspects). Transplantations, organ and tissue grafts. Graft diseases; Sweden; Tissue and Organ Procurement; Tissue Donors - psychology; Tissue, organ and graft immunology; transplantation; Young Adult
• ISSN: 0902-0063; 1399-0012
• DOI: 10.1111/j.1399-0012.2008.00919.x

:  Introduction:  In Sweden, two donation campaigns have been carried out; one short term (STC) during October 2001, and one long term (LTC) between the years 2003–2005. The goal was not only to inform the public but also to create a positive attitude, make people talk about donation and formally declare their decision. Methods:  The effects of the two campaigns were evaluated through three opinion polls. Results:  The willingness to donate was widespread (86%) before and after the campaigns. The LTC increased the knowledge of the Donor Card (24–35%, p