Identifying Motivations for Acceptance of Cisgenic Food: Results from a Randomized Controlled Choice Experiment

European consumers have generally been reluctant to accept genetically modified food. Novel breeding technologies that avoid transgenic manipulations seem to be more positively perceived by consumers, opening new horizons for the market. This paper investigates the motivations of consumer acceptance...

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Bibliographic Details
Published in:Journal of agricultural and resource economics 2022-01, Vol.47 (1), p.128-144
Main Authors: De Marchi, Elisa, Cavaliere, Alessia, Banterle, Alessandro
Format: Article
Language:English
Subjects:
Agricultural biotechnology
Biotechnology
Calories
Choice Experiment
Cisgenic food
Communication
Consumers
Edited food
Environmental impact
Food choices
Food information
Food products
Food security
Genetic engineering
Genetically altered foods
Genetically modified organisms
Information treatment
Institutional and Behavioral Economics
Organisms
Research and Development/Tech Change/Emerging Technologies
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Summary:European consumers have generally been reluctant to accept genetically modified food. Novel breeding technologies that avoid transgenic manipulations seem to be more positively perceived by consumers, opening new horizons for the market. This paper investigates the motivations of consumer acceptance for cisgenic products. By comparing four information treatments (i.e., basic information, naturalness, health, and environment), we demonstrate that information on health-related benefits and especially on environmental benefits contributes to generate a positive communication landscape around cisgenic food. The results provide insights for the development of food policies and communication strategies aimed at increasing consumer acceptance for edited food.
ISSN:1068-5502
2327-8285
DOI:10.22004/ag.econ.309882