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Zielorientierte Führung in der Marktforschung
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Published in: | Marketing (Munich) 2001-03, Vol.23 (1), p.45-58 |
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Main Author: | |
Format: | Article |
Language: | ger |
Online Access: | Get full text |
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ISSN: | 0344-1369 |
DOI: | 10.15358/0344-1369-2001-1-45 |