The Origins of Brand Love: A Typology of Starting Points

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Bibliographic Details
Published in:Marketing (Munich) 2017-05, Vol.39 (2), p.38-48
Main Authors: Bruns, Daniel, Langner, Tobias, Fischer, Alexander
Format: Article
Language:ger
Online Access:Get full text
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ISSN:0344-1369
DOI:10.15358/0344-1369-2017-2-38